HIS Co-Founder Featured by Muck Rack on Valentine’s Day


Recently HIS Co-Founder & Principal Janet A. Dickerson got to sit down with Kristin Dunleavy and Jessica Lawlor for a featured interview in Muck Rack — an influential industry platform and information aggregator about people and organizations producing news around the world — in which she talks about her career journey, the importance of mentorship, and how PR can influence social change, for better or worse:

“What I love to see is journalists and publicity professionals who are very conscientious about how they pitch stories, how they tell stories, and how they cover issues because that can have a tremendously positive impact—and then we’ve all seen examples of quite the opposite, right?” Janet says. “So, I think we know that, with PR, there’s just a huge opportunity to influence social change but there’s also the risk of causing serious harm—serious community harm—and that’s something we should always be acutely mindful of.”

Read the full piece on Muck Rack’s website here