New Release: HIS 2025 Media Impact Report
Happy 2026! The past year was another one for the books here at HIS – one full of client report releases, campaign launches, vendor exhibitions, event production, and more. Even as media and technology landscapes continue to change at warp speeds, the news coverage generated by our team in 2025 underscore that journalists and media makers are still attracted to strong human-centered storytelling, compelling data and rapid response expertise and analysis.
Here is a quick snapshot of our top PR campaigns of 2025:
In April 2025, Human Impact Solutions partnered with the New Yorkers for Reparations coalition to generate strategic media coverage for their advocacy work advancing reparative justice across New York State. As the coalition’s PR agency partner, we immediately mobilized to support the release of groundbreaking statewide polling data demonstrating reparations’ growing popularity and its emergence as an increasingly decisive ballot issue for New York voters. Our team efforts generated media coverage reaching over 215 million people with an estimated 600,000+ article views, with top-tier placements included mentions in The New York Times and USA Today, alongside a letter to the editor in The New York Times and op-eds in City Limits, New York Amsterdam News, NY1, New York Daily News, and Capital B News.
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In 2025, Human Impact Solutions partnered with national nonprofit Leadership LINKS, Inc. to develop and execute a comprehensive media strategy for their cross-country historical travel experience serving Black and brown youth. HIS led all aspects of the PR campaign, including journalist research and outreach across six key U.S. states and Canada, press release and pitch letter development, media briefing materials, and coordination of live and pre-recorded interviews spanning television, digital, radio, and alternative media platforms. Media coverage was secured in high-profile national outlets including USA TODAY (totaling three feature articles between June-November 2025), NPR, Essence Magazine, Nonprofit Quarterly, and Success Magazine, alongside local news coverage in each tour city. The campaign generated exceptional results: an audience reach of 77.5 million people with an estimated 360,000+ article views. This success led to contract renewal, with HIS continuing to craft and execute the media strategy for the tour’s November 2026 return.
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Since 2018 HIS has served as the PR agency of record for the Black Mamas Matter Alliance, the nation’s leading organization fighting the U.S. maternal health crisis. Over this time our public relations and marketing efforts have delivered measurable impact across earned media, strategic partnerships, and community engagement. In 2025 alone, we secured 48 pieces of national and local media coverage in premier outlets including The New York Times, NPR, CBS News, The Guardian, BET, Essence, Non-Profit Quarterly, Afrotech, Ms. Magazine, Capital B, The Grio, Black Enterprise, and TIME. This coverage generated a combined audience reach of more than 700 million people and over 3.3 million estimated views, positioning BMMA’s work and message at the center of critical conversations about Black maternal health.
